With Markt.Einstieg, the FFG specifically supports SMEs with the costs of first-time market launch – with up to €120,000 as a non-repayable grant.
What to expect in this issue
- Deep Dive - FFG Markt.Einstieg: Up to €120,000 for Your Market Entry
- StartMatch News - Our AI Is Learning New Grants
- FörderRadar - New and expiring grants
You've developed an innovative product or service, but the leap from prototype to market costs serious money? That's exactly where the FFG comes in with Markt.Einstieg. The grant is the successor to the earlier Markt.Start program and specifically supports SMEs with the costs of first-time market launch.
Markt.Einstieg funds marketing and sales measures directly related to the first-time commercialization of your prototype. This includes, for example, market preparation, building sales structures, trade fair appearances or the transition to series production. The maximum project duration is 18 months.
The grant is a non-repayable subsidy. There are two variants:
The maximum total project costs may not exceed €200,000.
All small and medium-sized enterprises (SMEs) based in Austria can apply, regardless of legal form. Requirement: the company must be able to show a successfully completed project in experimental development or in process and organizational innovation.
Submissions are possible on a rolling basis until 31.12.2026.
Many startups and SMEs fail not because of technology, but because of go-to-market. The costs of the first market entry are often underestimated: building sales, marketing campaigns, trade fairs, adapting to customer needs. Markt.Einstieg closes exactly this gap between R&D funding and market launch. And with the Gender & Social variant, women-led companies even get up to 50% more funding.
All information is available here: FFG Markt.Einstieg
We're preparing something big: very soon our AI will be able to write not only the research premium but also other grants for you. That means: even more applications that are basically ready at the push of a button.
We can hardly wait to tell you more. Stay tuned!
Important news about grants in Austria.
BRIDGE 2026/1 – Grundlagennahe Kooperationsprojekte
Open since 11.03.2026 - Submission deadline 11.06.2026
Praktika für Studentinnen 2026
Open since 09.03.2026 - Submission deadline 08.05.2026
FFG Projekt.Start
Submission deadline only until 05.04.2026
DUT - Joint Call 2025
Submission deadline only until 28.04.2026
vor.GRÜNDEN
Submission deadline only until 30.04.2026
Wissenschaftskommunikations-Programm
Submission deadline only until 13.05.2026
Best of luck with your projects!
Best regards,
Robert & your StartMatch Team 👋
Robert Kopka
StartMatch Founder & CEO
The aws First Incubator combines a non-repayable grant of up to €55,000 with a twelve-month support program - for people right at the start of their founding journey. Call #2 runs until June 23, 2026.
With Energy Research 2026, the BMIMI funds technical and societal solutions for the green transformation – €100,000 to €2M is possible per cooperative R&D project.
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