FFG Markt.Einstieg: Up to €120,000 Grant for Your First Market Entry

What to expect in this issue

• Deep Dive - FFG Markt.Einstieg: Up to €120,000 for Your Market Entry
• StartMatch News - Our AI Is Learning New Grants
• FörderRadar - New and expiring grants

🤿 Deep Dive: FFG Markt.Einstieg – Up to €120,000 for Your First Market Entry

You've developed an innovative product or service, but the leap from prototype to market costs serious money? That's exactly where the FFG comes in with Markt.Einstieg. The grant is the successor to the earlier Markt.Start programme and specifically supports SMEs with the costs of first-time market launch.

What Is Being Funded?

Markt.Einstieg funds marketing and sales measures directly related to the first-time commercialisation of your prototype. This includes, for example, market preparation, building sales structures, trade fair appearances or the transition to series production. The maximum project duration is 18 months.

How Much Is Available?

The grant is a non-repayable subsidy. There are two variants:

• Markt.Einstieg Standard: 40% of eligible costs, maximum €80,000
• Markt.Einstieg Gender & Social: 60% of eligible costs, maximum €120,000. This increased funding applies to women-led companies and projects for social innovation.

The maximum total project costs may not exceed €200,000.

Who Can Apply & By When?

All small and medium-sized enterprises (SMEs) based in Austria can apply, regardless of legal form. Requirement: the company must be able to show a successfully completed project in experimental development or in process and organisational innovation.

Submissions are possible on a rolling basis until 31.12.2026.

Why Is This Relevant?

Many startups and SMEs fail not because of technology, but because of go-to-market. The costs of the first market entry are often underestimated: building sales, marketing campaigns, trade fairs, adapting to customer needs. Markt.Einstieg closes exactly this gap between R&D funding and market launch. And with the Gender & Social variant, women-led companies even get up to 50% more funding.

All information is available here: FFG Markt.Einstieg

🗞️ StartMatch News: Our AI Is Learning New Grants

We're preparing something big: very soon our AI will be able to write not only the research premium but also other grants for you. That means: even more applications that are basically ready at the push of a button.

We can hardly wait to tell you more. Stay tuned!

📡 FörderRadar: New and Expiring Grants

Important news about grants in Austria.

These Grants Are Open for Submission

BRIDGE 2026/1 – Grundlagennahe Kooperationsprojekte
Open since 11.03.2026 - Submission deadline 11.06.2026

Praktika für Studentinnen 2026
Open since 09.03.2026 - Submission deadline 08.05.2026

These Grants Are Expiring Soon

FFG Projekt.Start
Submission deadline only until 05.04.2026

DUT - Joint Call 2025
Submission deadline only until 28.04.2026

vor.GRÜNDEN
Submission deadline only until 30.04.2026

Wissenschaftskommunikations-Programm
Submission deadline only until 13.05.2026

Best of luck with your projects!

Best regards,
Robert & your StartMatch Team 👋